Currently, the restaurant industry carries out 70% of their marketing strategies online; in these digital times, online marketing can help in capturing the audience’s attention and leaving a great first impression. But let’s talk about what is probably the most important factor in this process–visuals. This is especially important when it comes to advertising restaurants online; photography is going to be a crucial part of any restaurant’s marketing efforts. And if you are a restaurant owner in the New York area, you are probably aware of the massive competition you face in the city, which is why using photography taken with the latest smartphone might not give you the results you seek. Professional photography has a significant influence on the overall look of a website or a marketing campaign, which is why many businesses are opting to use specialized professionals to build their brand. Keep on reading to see in which ways your restaurant can benefit by using professional photography to advertise your menu.
Generates content for marketing
One great thing about high-quality, professional photography is that restaurants can use it everywhere–social media, promotions, websites, and other marketing material. This means that as a restaurant owner, you don’t have to worry about producing images for every platform; your photographer can work with you to build a package that works across channels and different marketing strategies.
Build customers' trust
When someone is browsing online through your restaurant menu, they would want to see exactly what they’re getting when they visit. Having professional photography on display does not only show you’re serious about your business but helps build trust and can help attract potential visitors as well as building relationships with past customers.
Digital menus boost SEO and increase sales
High-quality photography will attract more viewers to your website which helps boost your SEO and can lead to improving website conversions. In fact, statistics have shown an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus on websites or online-ordering platforms.
Create a visual identity for your brand
Professional photographers have experience working with different brands, which means they will work with you to make sure your images look cohesive and portray the visual identity that you want to show for your restaurant.
The takeaway: As we discussed in a previous point, professional images help increase sales; it’s an investment that pays off. Keep in mind that photography tells a story, and you will want to create a story that showcases and elevates your restaurant.
Looking to boost your menu to the next level? We specialize in food photography!