The Unwearable Collection TM was created for a Boehringer Ingelheim Pharmaceutical company campaign, designed in collaboration with world-renowned designer Bart Hess. Originally consisting of four designs, The Unwearable Collection™ creatively depicts the physical and emotional burden of living with generalized pustular psoriasis (GPP).  

This statue, created by students from the Fashion Institute of Technology under the mentorship of Bart Hess, symbolizes the mental health impact and burden of feeling Trapped by Uncertainty. The design combines unwearable elements such as shards of glass and crystals with materials used in everyday fashion design. The outer layer materials have been manipulated to appear as smoke billowing around the individual, representing the feeling of uncertainty many people with GPP experience between flares. The placement of colorful glass on the hands, face, and body represents the beauty and individuality of people living with this rare disease.

The latest campaign was shot by New York Photographer Jeffrey Rosenberg.