Photography Trends to Watch in 2024

1. Minimalist Editing and True-to-Life Colors Embracing minimalist editing and true-to-life colors is a refreshing trend in a world filled with excessive editing. Natural beauty and authentic moments are always superior. I recommend staying true to the colors and avoiding over-editing and over-processing images.

2. Drone PhotographyDrone photography is the new secret to success for businesses. I've personally seen how companies gain more attention, better SEO, and ultimately more clients after incorporating drone marketing photography. People no longer want to see just regular high-quality pictures on a website; they want to see images from all angles, as well as videos that make them feel as if they are actually there. The key is to make people feel they are experiencing these places firsthand.

3. 360 Videography If you’re looking to elevate your brand, 360 videography is essential. With current technology, virtual tours offer a sense of “teleportation” to new places. Imagine a restaurant owner whose website only features basic photos. Potential customers, like a mother wanting to celebrate her daughter’s second birthday, might hesitate if they can’t get a sense of the space. Virtual tours allow people to feel like they are there, providing a more comprehensive view.

4. Hybrid Photography-Videography High-quality photography is crucial for personal branding, relationships, special events, and more. However, photos alone are no longer enough, especially for commercial purposes. We need to connect with our audience as closely as possible. People want to feel there is a human behind a brand or company, and incorporating videos helps achieve this. That’s why hybrid mode, combining high-quality photography with videography, is key.

5. Clean Photography The days of over-edited, over-saturated photos are behind us. Clean and natural photography is now embraced and preferred.

These trends are informative and based on my personal experience from decades in the photography industry. At the end of the day, you should do what you think is best for you and your company.

We are passionate about creating captivating visual experiences. If you'd like to discuss how drone photography, 360° virtual tours, or other photography services can elevate your brand, contact us today!

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