Instagram has come a long way— from its days of a simple photo sharing app with a few preset filters, to a strong social platform in which every type of business is showcased. Modern businesses are aware of the benefits of joining the Instagram trend and have most likely decided to take advantage of this phenomenon. Now more than ever, audiences have become highly demanding when it comes to the content they prefer and choose to engage with. For this reason, lifestyle photography has gained popularity on Instagram, which is why many businesses are including it on their business profiles.
Long gone are the days in which you could get away with blurry images taken with smartphones—if you’re really serious about using Instagram as a business tool, you need to upload high-quality content to your profile. Therefore, many businesses have chosen to go professional and hire a photographer for their Instagram content. It’s an investment that will pay off!
The Need to Enhance Visuals
These days, audiences are even more visual. Busy schedules and fast-paced environments make it harder for people to read your paragraph-long descriptions; you need stunning and creative visuals in order to make them stop and engage with your content. By now, most businesses have noticed that lifestyle photography on Instagram is a great way to generate an audience, and there will be high competition no matter which field. From restaurants and hotels to full-time bloggers, anyone who wants to promote their company through a business Instagram profile should invest in professional photography.
The quality of your photography will determine if your business will stand out and receive more engagement and traffic. Higher engagement means more likes and comments, which generate exposure for your brand. Another way your business benefits from having professional lifestyle photography on Instagram is that your brand or company message will be delivered through images. Consistent, clear, high-quality photos convey professionalism, resulting in potential clients being interested and taking your business seriously.
From the Lens to Your Instagram Page
If you needed any more convincing on why you must have a professional photographer capture your business lifestyle (though you probably didn’t!), you should know that it means less work for you! A professional will know how to capture a good number of photos in a few hours, saving you time. You will receive edited shots that are ready for posting! Professionals are also aware of what kind of style and aesthetic is right for each platform, so you won’t need to spend extra time and effort thinking about what would fit best. We will capture your Instagram vibe!
Ultimately, while going through many changes, Instagram is still a social community. With the right content, it can lead to great engagement and relationship building for brands who choose to go the extra mile and invest in professional photography for their business profiles.