When a visitor comes to your company page, it’s important they get a sense of who your employees are. This can be done by upgrading your website with lifestyle photography that showcases the essence of your company culture and features your employees in their working environment. Visuals are imperative for any company that wants to stand out and promote engagement, which is why we wanted to share the main reasons as to why lifestyle photography is the key to creating an image for your team and boosting your brand.
Personalized Images Promote Engagement
Stock images are highly popular these days, but also very easy to recognize when browsing through any website. While many companies these days choose this type of photography to build their brand, there is nothing better for genuine engagement than personalized photography, which showcases your actual employees and place of work! Think about it this way: Would you want to spend more time on a website that showcases their actual work, or a page that uses the same stock images as multiple other websites? While both companies might be great in their field and have valuable information on their pages, a good first impression is imperative for a business website.
A Brand Image Should Be Consistent
One of the many perks of hiring a professional lifestyle photographer is that they will be able to produce content that fits with the current tone and image of your brand. Being consistent is key for aspects such as brand recognition and conversions, and it’s something that should be taken seriously. The good news is, your photographer is there to help. They do this on the daily and will be able to address your concerns. Don’t be afraid to ask!
Group photography and lifestyle photography, both of which feature employees in their work environment, are one of the best visual ways to showcase company culture. Presenting photos of a team working together conveys a vibe of professionalism and teamwork, and it certainly makes the company look trustworthy and approachable!
Jeffrey Rosenberg Photography is based in New York City and provides services throughout the Tri-State Area. We travel as well! Feel free to comment below or fill out our contact form for more information.