These days, product photography is imperative for brands who want to have a good online presence and an upgraded website. One of the most basic reasons is that images are important for consumers who shop online, as it is the most direct way for them to view products without physically touching, seeing, or trying them. However, if a company is looking to boost sales by increasing conversions, shares, and traffic, product photography can have a different role, as optimized and high quality images are key to a successful e-commerce website. Keep reading as we briefly discuss important points on how product images can boost a brand’s visibility and share some tips on simple image optimization techniques.
Images provide more organic search visibility
When people search on Google, images are also displayed within the general search results. This means that when you click on the image, it will redirect you to the Google image search and give you a link to visit the website. This is a huge advantage for e-commerce sites and proof of how product images can help a brand stand out among all those results within a search engine. Furthermore, if a product page has well-optimized images their ranking will most likely increase, giving them higher organic search visibility and a potential boost in sales.
Images add relevance to your social media profiles
Since social media is a must for many e-commerce businesses nowadays, images also play an important part in this process, as social media pages can show up in the top search results for many industries and companies. High-quality product photography on these profiles will grab people’s attention and will provide more exposure to a brand as others share it, tweet it, and pin it to their profiles. A company can also make use of product photography by having a consistent brand image and using said photos efficiently across social media platforms with direct links for purchasing.
Tips for creating well-optimized images that produce higher traffic and visibility:
Utilize high-quality images: It is recommended that you use professional photography to create efficient product marketing for your brand.
Clear and clutter-free images work best: Since people will most likely see a thumbnail on Google, it is better to have simple images with clear backgrounds which portray the product in the most direct way.
Optimize images for Google: For a search engine to recognize the contents of an image, some modifications need to be made. For instance, image size needs to be modified in order for photos to load faster and the titles, descriptive texts, and captions for each image should be concise. The best thing to do in this situation is to use keywords and short descriptions, being as direct as possible.
Ultimately, professional product images are not only helpful for the aesthetic aspect of an e-commerce website but provide many technical benefits for businesses who want to remain relevant on search engine rankings and stand out among increasing competition.
If you’re looking to optimize your images to boost your brand visibility, contact us! Jeffrey Rosenberg Photography provides high-quality product photography for all types of businesses.