Why Your Website Needs Custom Photography?

WHY YOUR BUSINESS NEEDS CUSTOM PHOTOGRAPHY

The Brain Prefers Imagery to Text 

Before we look at the logic behind why your site should be using custom photographs, we would first look at what the science tells us about how the brain prefers images to long blocks of text.  

We all know that viewers make up their minds about a website within mere seconds of landing on the home page. And since the human brain processes images 60,000 times faster than text, it’s pivotal that your site uses images that capture the viewer’s attention. CXL online, a skill-building platform for marketers, states that “It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.”

Introduce Clients to Your Uniqueness 

Free stock photos are cost-effective, but are they really giving your viewers an accurate look at what you do and who leads the company?

Probably not. 

A professional photographer will learn about your business, office culture, products/services, and your brand. They will know how to play up your strengths and capture what you represent in the images. Such advantages can only be provided by custom photography. 

Photography is Key to Brand Consistency

Custom photography gives you much creative freedom to match the photos to your brand. For example, you can carefully plan locations, your wardrobe, and props to match your brand’s vibe. A photographer can work together to plan every aspect of your shoot to match your brand and all the hard work you put into creating it.

Hiring a professional product photographer will work with you to create a consistent look for all your photos that will communicate the best visual message for your brand. If you have a distinct, high-quality look to your photos, people will be more likely to trust you.

Photography Shows a Bigger Commitment to Your Brand

Naturally, displaying website images of your brand is about creating a connection and saying that you are proud of your establishment and offerings. Capturing custom images of what you’ve built helps tie in your company’s overall mission with visual elements proving you are accomplishing just that. Images create emotion. And emotions lead to action.

Since emotion leads to action, using well-placed and genuinely-crafted custom photography can impact the feelings and even the financial activity of your website visitors. 

Visual Storytelling Is a Powerful Tool

Again, “A picture says a thousand words.” Photos can help tell a story, convey a specific emotion, or even drive the viewers towards some action.

Storytelling is a powerful tool. Through storytelling, you can showcase your products, but even more so, you can highlight your brand and create an emotional investment. If someone is emotionally invested in your brand, they’re more likely to become a repeat customer. Tactfully planned photography can shift the focus from just being about the product and turn it into a brand experience.

Repurpose Website Photography Across All Platforms

Having a branded, custom photo library at your company’s disposal allows you to utilize these assets aside from your website. This can include, but isn’t limited to:

• Social media
• Marketing videos
• Product packaging
• Presentations
• Banners
• Brochures

WANT YOUR CUSTOM PHOTOS?

If you want to create custom, branded photography for your business! Jeffery Rosenberg Photography is happy to work with you! Head here to contact us!