Jewelry Photography: A few tips and tricks to make your pieces shine

Perhaps the most timeless piece of fashion, jewelry has been worn since the dawn of humanity. Although the most sought-after pieces were reserved solely for royalty, jewelry and those who crafted and sold these pieces had a special place in virtually every society. Why then should your jewelry be treated any differently?

With the popularity of e-commerce rising to new heights, jewelers who wish to sell their pieces must keep up. But with so many sellers out there, how are you supposed to make your pieces stand out from all the rest?

In this blog, we’ll be giving you the best tips and tricks to make your jewelry every online shopper's go-to this summer shopping season.

1. Preparation is key:

When setting up your products for a shoot, sloppy presentation and mismatched items make your products look unfinished and prevent buyers from being able to see what they really look like. With professional photography, your pieces are able to stand out and grab potential buyers’ attention. We at Jeffrey Rosenberg photography can help make your jewelry look red carpet ready!

2. Choosing the right models for your pieces:

Many buyers before purchasing your item want to see what it looks like on someone before committing their hard-earned dollars to the piece. Many times jewelry photos can be misleading with designs being either too big or too small limiting their function. To combat this, it’s important that you have models that accentuate each piece of jewelry to make it look its best.

3. White backgrounds are your friend:

Colored backgrounds can sometimes muddle the picture of the product you are trying to sell. Whether it’s a reflection from the crystals and stones or from the shininess of the piece, colored backgrounds very rarely help a prospective buyer see what the product actually looks like. To help sell your piece, perhaps use a white background (or if you must a black) that won’t detract from the beauty of the jewelry you’re trying to sell.

4. Know you’re target audience:

Although this is marketing 101, knowing your target audience(s) and their preferences really allows sellers of all backgrounds to engage with potential buyers. Your products are tailored and priced to high-end consumers? Consider pairing your jewelry with other high-end items. This subconsciously makes potential buyers associate your product with items they already know and love. For example, string a necklace over a trendy Louis Vuitton bag. This simple trick will bring clients in and leave them wanting more. We at Jeffrey Rosenberg Photography are highly experienced in showing off your products to high-end shoppers!

Contact us for a quote!