Statistics reveal that 93% of consumers consider visual appearance to be the key deciding factor in an online purchasing decision. This means that having great products is simply not enough. In order to increase sales, you have to pair your products with high quality images. Continue reading to learn the reasons for this!
Show off your product’s quality
You might have a great product, but if the images are poor, it might affect the way people perceive them. Professional photography will enhance this perception, because product photographers know how to play around with aspects such as lighting, angles, and placement to make sure that your products look their best. Furthermore, they have the proper equipment and a trained artistic eye, which definitely makes a difference in the final product. Plus, professionals know the right editing tools to give your photos that perfect personalized touch for your website.
Stand out from competitors
It takes experience and talent to create photos that are unique to a certain brand, and that's exactly what your photographer will do with your products. As we had mentioned before, the modern day consumer is visual, so it’s safe to say than when shopping for products online, they would choose those that seem the most appealing. Investing in professional photography for e-commerce also builds a sense of trust for consumers, since you’re showing you take your business seriously by displaying high quality images on your website or social media accounts.
Higher reach and engagement
Besides setting your e-commerce site apart from others, professional photography maximizes your business potential. Considering that high quality photos receive more engagement, it will result in more shares and encourage positive reviews from customers.
Another great perk of going professional is that once you and your photographer decide what style best fits your brand, it will be really easy to create consistency and enhance your website with the photographs that best match your style, creating a personable and unique brand voice.