Best Tips for Amazon Product Photography: Make Your Products Stand Out

When it comes to selling on Amazon, competition is fierce. You can’t afford to risk it with bad photography—shoppers literally spend seconds deciding between products. That’s why high-quality product photography is crucial to making your products stand out.

Let’s dig in and explore some of the best tips for capturing Amazon-worthy photos that will help you sell more.

Highlight Key Features Through Composition and Styling

Start by showcasing your product’s key features. Use a mix of individual shots, group shots, and lifestyle images(someone using or interacting with the product) to give buyers a full view of what you’re offering. Don’t forget about scale—people want to know the actual size of the product, so include images that show scale and close-up details to highlight everything that makes your product special.

If you’re selling items with unique packaging, make sure to photograph that too—it’s all part of the appeal. And if your product benefits from being shown from multiple angles, consider using 360-degree photography. For example, if you’re selling a hairbrush, show it being used by both a woman with long hair and a man with short hair, and don’t forget to capture the grip and how it looks on a vanity table.

Technical Photography Tips (No Worries, It’s Easy!)

Now, let’s cover some more technical, but simple, photography tips to help you nail those Amazon product shots.

1. Use a White Background:

A white background is essential. It’s clean, simple, and keeps the focus on the product. Plus, it’s the industry standard for Amazon.

2. Lighting is Everything:

Lighting is key to any good photograph, and Amazon product photography is no exception. Make sure your product is well-lit to bring out its best features.

3. Edit to Enhance:

Editing is your friend. There’s nothing wrong with enhancing your product’s perks by sharpening the image, adjusting colors, and tweaking brightness, contrast, and tone. Just make sure your edits are true to the actual product.

What to Avoid in Amazon Product Photography

To save you time and money, here are some things to avoid when photographing your products for Amazon:

Skipping the White Background: Don’t skip the white background—this is an industry standard and it makes your product stand out.
Over-Accessorizing: While accessorizing can add flair, don’t overdo it. Remember, you’re selling the product, not the accessories.
Weird Angles and Positions: Showcasing your product in creative ways is great, but avoid angles that confuse the buyer.
Low Resolution: PLEASE don’t upload low-resolution images. This can seriously harm your brand and sales.
Incompatibility Across Channels: Ensure your photos are optimized for all virtual channels, so they look great no matter where they’re viewed.

Hire a Professional for Amazon Product Photography

Finally, and perhaps most importantly, consider hiring a professional. With over 15 years of experience, we know how to create high-quality product photography that sells. Investing in professional photos from the start will save you time, money, and headaches down the road.

Photography is crucial to your success on Amazon. So why not make sure it’s done right?

Contact Jeffrey Rosenberg Photography today and let’s create images that will make your products shine!