The advances in virtual imaging and digital photography have allowed companies to offer 24/7 access into their businesses. This is incredibly useful now, as the Coronavirus continues to affect businesses’ interactions with consumers and their subsequent ability to maintain success. With many people working from home, and a lack of foot traffic in commercial spaces, providing a virtual experience for customers allows businesses to continue to flourish from the comfort of the consumer’s home.
Nearly any business can benefit from a virtual tour in this day and age. A renter or home buyer may want to explore a space they’re interested in, an expecting mother may want to see what the birthing center at her hospital looks like, and parents looking into a new school for their child may wish to explore the facilities virtually to stay safe during this time. No matter what, there is no doubt that a virtual tour adds a level of information and convenience that is of great use to current consumers.
Research also shows that virtual tours increase website traffic at large. In fact, people spend 5-10x longer on websites with an embedded virtual tour than those without. One reason this is the case is that it forces people to interact and explore the space. Also, prospects among 18-34 years old are 130% more likely to book a space based on a virtual tour. With the generation shift, it only makes sense that millennials are more likely to book a venue, hotel or even use a service if the business has a virtual tour on their website. With facts and figures like these, it’s no secret that virtual tours have a significant impact on a business and its online presence.
Virtual tours also provide the following benefits:
They help boost local SEO
SEO and engagement are closely related. Therefore, a higher amount of views and interactions means an optimized SEO for your company. One of the most important aspects on Google is whether or not your business is relevant to the community, and a virtual tour is a great way to show you are a credible business, with visual proof that you are exactly what you claim you are.
Overall global web presence
One of the great things about virtual tours is that they are cost-effective; a one-time fee allows you to use it forever. And you can share it not only on Google, but on all your other social media platforms as well. This allows customers to find you easily and see your business from virtually anywhere, which automatically gives your business global online relevance.
It promotes engagement
Having a virtual tour visible on your business’ search results gives you an opportunity to stand out from competitors. High-quality content equals more interaction, which means users are more likely to engage with your content and navigate through your business before physically visiting it.
Virtual tours increase website traffic, leading to a higher ranking
To determine a website’s ranking, Google measures how visitors interact with its content, calculating data such as click-through rate and average time on site, aspects that virtual 360 tours have the potential of increasing. Additionally, a virtual tour reduces bounce rates, which means that visitors are more likely to navigate for a longer time, and also return to your website.