Holiday season is upon us! For e-commerce businesses, this means it’s time for Thanksgiving, Black Friday, Cyber Monday, and Christmas sales and offers. As you may already know, photography plays a big role in the buying decisions of consumers. Make sure your e-commerce website counts with professional photography! Below, we will share a few reminders as to why it is important to go with personalized, high-quality images during the process of boosting online sales.
High-Quality Images Build Consumer Trust
While online shopping has endless advantages, consumers are not able to physically see, touch, or try on a product, which means that a business’ selling pitch relies heavily on visuals. Potential customers are more likely to trust a brand that provides them with high-quality images; not only does it show that the company cares about the consumer, but also that they have nothing to hide about the quality of the product.
E-commerce Photographers Know What It Takes
The great thing about going the professional route is that e-commerce photographers have the expertise to capture your product from every angle, making it easier for the consumer to see the most accurate version of it. Aspects such as lighting, color, and background make a significant difference in the outcome, so trust your photographer on this one!
Images Provide More Organic Search Visibility
Images are included within the general search results of a search engine. This means that when someone clicks on an image, it will redirect them to the Google image search and provide a link to visit the website. This is a huge advantage for e-commerce sites and proof of how product images can help a brand stand out among all those results within a search engine. The decision between clicking on a professional image and a low-quality photo is easy, and businesses will be surprised on how much they can gain by investing in professional photography.
Ultimately, professional product images are not only helpful for the aesthetic aspect of an e-commerce website but provide many technical benefits for businesses who want to remain relevant on search engine rankings and stand out among the increasing competition. If you’re looking to optimize your images to boost your brand visibility, contact us!
Stay ahead of the competition this holiday season! Jeffrey Rosenberg Photography provides high-quality product photography for all types of businesses in New York City and the Tri-State Area.